reading 9 - apple interface guidelines

response

the ios app design guidelines were honestly far more restrictive than i expected them to be. on a basic level, some of the ideas for basic usability were quite helpful for me to understand. however, i wasn't fully expecting a brand like apple, whose identity kind of hinges on doing what's "new" (though it's certainly debatable to what extent they fulfill that now), to have such clear cut expectations. i understand that this is probably written out with pure utilitarianism in mind and a framework for people to start with, but it does seem like they're forcing a very specific brand of minimalism and predictability.

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